Who cares about managing industry expectations of what a brand office should look like when you’ve got your best friend beside you? “We’ve done things our way, and sometimes they might have been the wrong way, but we’ve kept our wits about us, and the costs down,” McCloskey aserts.
Hairy times have been had – a whole season’s worth of samples were taken from their storage van outside Rixo’s Paris showroom – but they are adamant they want to make their own mistakes. Read more: The Vogue Editors' Autumn High Street Picks But, because we didn’t have any other experience to compare it to, we trusted our gut and never thought it wasn’t doable. Every week the landlord would have to come and get rid of another piece of furniture to make space for product. “It’s not feasible to do financial breakdowns and customer orders from the kitchen table.
“I think we were quite naive,” Rix laughs. An early signing with, the exclusive retail partner of the Rixo x Laura Jackson collection, meant that other e-tailers, like Selfridges and Farfetch, soon came sniffing around, and the duo was able to transport the contents of the living room to a fully-fledged studio space. Their joke of “not being able to escape the product” translated to Instagram, as the fashion set got wind of the reasonably-priced silk dresses, and snapped them up for the 2016 summer wedding season, where they would not run the dreaded Same Dress risk.
We were in one constant meeting!”Ī pact to give up everything – bedrooms, social lives, boyfriends – for Rixo paid off. “Looking back, I think that’s why the brand probably developed so quickly. Twelve hours would pass and we’d still be sat talking about colour palettes,” McCloskey recalls. “We were totally immersed in the brand, we ate all our meals surrounded by moodboards, my bedroom became the stockroom. Rixo literally grew around them in their university digs. The pair, who have assistant buying stints at Asos behind them, are used to hard work.
0 kommentar(er)
